![]() ![]() Using emotion your marketing helps you help them. You've made something easier.or faster.or healthier.or just flat out better.Īnd, you know it can help a ton of people. Still considering all this manipulation? Think of it this way.Īs a founder of anything, you have a dream.a vision of the future where your offering has made a subset of the world a better place. It's about helping and serving so your audience can do their best work.live their best life.or make their biggest possible impact. Isn't using emotion in marketing just manipulating my audience? A cheap trick to get them to do something?Įffectively using emotion in marketing is NOT about manipulation. It's intended to help you more easily make your top-level message more clear AND compelling - We're talkin' about something you'd see at the top of your website or say at the start of answering, "so.what do you do?" But, Zach. The practice we're about to get to is about making sure you don't miss the major detail REQUIRED to hit emotion in marketing correctly. Now before you click the X on the top right corner, leave this article, and never think of it again, hear me out.Įven though this article IS about practice. He was (and is) loved by Sixer fans.so much so that if you walk around Philly today, odds are you'll see his #3 jersey worn around town, more than a full decade after he left the team for good. More than "talkin' about practice," what we can learn from this is the importance of emotion.Īllen Iverson was an incredibly talented athlete who took himself to an entirely different level by channeling his fierce emotion. Everything is just going downhill for me.And then I'm dealing with this. Later in the press conference, Iverson even mentioned it: "I'm upset for one reason: 'Cause I'm in here. Rahsaan Langeford died a violent, unnecessary death.the result of an argument gone horribly wrong.ĭays earlier, the trial of the killer had begun. Seven months before, Iverson had lost his best friend. Iverson said "practice" 22 times in a single press conference!īut, all the attention the press gave to "practice" missed a major detail. Iverson's answer has become iconic mostly because of one word. Waaay back in 2002, a famous basketball player went on a rant.Īllen Iverson, star of the Philadelphia 76ers, was asked about his commitment to the team after his head coach regularly and repeatedly questioned his work ethic in the press. How can I use emotion in marketing without sounding phony? It's a tough question. ![]()
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